The Love Should Never Hurt project is a powerful campaign aimed at raising awareness of domestic violence and providing a platform for victims to speak out. I structured and harmonised all graphic materials to ensure maximum impact, with a clear hierarchy that emphasised emotion and the authenticity of each story. The layout was carefully designed to enhance both clarity and visual strength. I followed the same approach for the photo shoot, with each scene crafted to reflect a striking yet understated aesthetic. In parallel, meticulous work on visuals and typography reinforced the impact of key messages, ensuring immediate readability. Every design detail was considered to support the project’s mission: to provide victims with a safe space to express themselves and encourage the public to take action against domestic violence.
Through its visual identity, this campaign goes beyond raising awareness—it engages, mobilises, and gives a voice to those who need it most.
Thanks to: Federico Ariu and Equal Brussels. In partnership with TelsQuels & RainbowHouse.
